Direct off the Chopping Board

If all cows eat Grass, then what does it all mean?

Simply put, Farmers have the option to feed their cattle either GRASS or GRAIN

Grass Fed & Grass Finished

means cattle are fed GRASS for their ENTIRE life.

There’s NO sneaking in some GRAIN, every now and then.

Let’s define “Grass Fed”

(NOT to be confused with “Grass Fed & Grass Finished”)

Technically, all cattle are fed grass for part of their life.

Cattle were designed to eat and digest it, but many farms (we’ll call them “conventional”)

use or supplement GRAIN feed (aka “GRAIN ASSISTED)

to help the animals gain weight, bringing higher dollars at sale.

Now feeding animals GRAIN is like a diet of Coke and Cookies.

While that may sound tempting, a diet of Coke and Cookies

is no better for animals than it is for us humans.

On many “conventional” farms, cattle move to GRAIN early!

Even though they are initially fed grass,

many are fed GRAIN in the last few months of their lives,

ingesting Antibiotics, Hormones, Growth Promotants and goodness knows what else.

Grass Fed & Grass Finished

cattle eat grass for the ENTIRETY of their lives, free to roam on lush pastures.

They get the full benefits of eating their naturally designed diet

and those natural health benefits are then passed on to you through consumption.

Both conventional and Grass Fed|Grass Finished farms

can technically and legally use the term “Grass Fed” in their advertising,

but unfortunately, thousands of people are being duped into believing that they are receiving

Grass Fed|Grass Finished meat when in fact, they are not!

It’s ESSENTIAL to always look for 100%

Grass Fed & Grass Finished

The meat is leaner and healthier, comprising less Fat deposited throughout -v- Grain Fed or Gain Finished, and it’s bursting with natural flavour..

It not only tastes better - it’s better for your health, for the animals and better for the land,

improving soil health and cutting down on nasty chemicals.  Plus the cattle are happier

roaming about, doing what Mother Nature intended them to do, and that shows in the

Quality & Taste

They say “You are what you Eat”

It’s Time to invest and ingest in your Health

When it comes to buying meat, you have two main options:

your local Butcher or the nearby Supermarket.

While many folks assume that shopping at a Butcher is pricier,

you’d be surprised how budget friendly it can be!

Plus, there are tons of perks at your local Butcher!

Here are five reasons to ditch the Supermarket and head to your Butcher instead:

Quality

Think about the Meat section at your Supermarket.  Meat just sitting there waiting for someone to buy it.

Ever considered where the Meat came from or how long it’s been in the Supermarket meat cabinet?

There’s no comparison to the

fresh, quality meat

that you’ll find at your Butcher.

When you buy Meat from a Butcher it’s fresh, often cut right in front of you.

It hasn’t been sitting around in a factory or plant.

It hasn’t been in the back of a Truck doing excessive delivery miles.

It hasn’t been sitting on the display shelf for days on end.

The next time you find yourself in the Grocery Store Meat aisle, take a moment amidst the variety of cuts and labels.  It might seem like your options are abundant, but the reality is often far less diverse.

Knowledge & Experience

A handful of Corporations hold significant influence over Australian Meat supply.  This consolidation of power raises questions about how our meat is raised, its environmental impact and the choices truly available to you as consumers.

A good Butcher will know where their Meat has come from, the conditions in which it was raised and the environment in which it has lived.

Afterall, your Butcher is the one who orders the meat that they sell.

Your Butcher is fully qualified and can artfully and skillfully butcher, slice and dice the Meat that they sell.

Your Butcher is the one who stands behind the product they sell.

.  If you buy from Meat@Landsborough you know that you are getting Meats that are

Ethically & Sustainably Raised

Premium Quality

Antibiotic, Hormone, Vaccine, Feed Supplement &

Growth Promotant FREE

We believe it’s the kind of Meat you can

feel good about eating and serving to your family

and we certainly feel good about supplying it to you.

Selection

Grocery Stores stock a bit of everything, which means they limit the types of cuts of Meat they carry.

But at a Butcher, the sky’s the limit!

From your classic cuts to specialty items like Beef Tongue, Tallow or Chicken Livers

there’s always something new to try.

If you’re feeling adventurous, a Butcher is the place to go.

From budget, bulk and premium lines, we have it all

Advice

Want to try a specialty meat but don’t know how to cook it?

Not sure what steak cut is best for your upcoming barbeque?

Your Butcher’s got your back

No matter what your level of expertise, we can point you in the right direction.

If you’re worried about costs or extending your budget, we can suggest alternative cuts that save you money without skimping on flavour.

When you factor in quality, you’re getting serious value for your buck!

Excellent Customer Service

Buying from your Butcher has its perks, and building a relationship with your Butcher is one.

Smaller, independently owned Butcher shops have to compete with the big Supermarket chains, so it’s in your Butcher’s best interest to give you top-quality premium products and

top-notch customer service

Need a custom cut, cooking tips or a special order?  We’ll do whatever it takes to make sure our Meat is

the best thing you’ve ever tasted!

Here at

Meat@Landsborough

we pride ourselves on offering the highest quality Meat & Poultry and exceptional customer service.

Checkout out our extensive selection Today!

We’re currently researching the status of production and the implementation of Rumin8 Feed Supplement within Australia, which as we understand, is only in trial phase at present.

Stay Tuned - More News to Come

Most people will have heard or read about the implementation of Bovaer10, a feed supplement that has and continues to be introduced to a majority of Australian Feedlot GRAIN FED cattle and some privately owned Grass Fed, but GRAIN ASSISTED grazing cattle.  We’ve received numerous enquiries and have been asked for our input and opinions.

What is Bovaer10?

3-NOP, which has been patented and commercialised by Swedish Dutch Company DSM is known as Bovaer10, a Methane Inhibitor for production animals such as cattle, sheep and goats.  It is a formulation that consists of silicon dioxide (60% w/w), propylene glycol and 3-nitroxypropoanol (10% w/w), that is designed to quickly break down and decompose fermented food in the ruminant’s digestive system, to avoid the exhalation (breathing out) or eructation (burping) of Enteric (small intestines) Methane.

Cows in particular, produce Enteric Methane as a byproduct of their digestion.  Their complex digestive systems allow them to break down plant materials that humans can’t digest.  In their rumen (first stomach), microbes ferment the partially digested food, producing Enteric Methane and other byproducts, which are then released through the animal’s exhalation or eructation (burping).

Why is this a Problem?

Enteric Methane is a major contributor to global warming.  It’s the primary source of greenhouse gas emissions from animal agriculture, suggested to account for up to 30% of global anthropogenic Methane emissions.

What leading Authorities have to Say?

Meat & Livestock Authority Australia - 3 December 2024

“Food safety and care for the environment are our top concerns.  Customers can rest assured that their favourite beef is safe to consume as Bovaer10 DOES NOT pass into meat products.

MLA undertakes scientific research and development studies to ensure Australian consumers have access to high quality, safe red meat that is good for them and produced sustainably.”

How is Bovaer10 Administered?

Produced in white powder form, Bovaer10 is currently being fed in pellet form in a majority of Australian GRAIN FED Feedlots and GRAIN ASSISTED grazing cattle, to the ratio of less than a quarter of a teaspoon of Bovaer10 to 15-20kg of cattle feed.

Is this a proven Solution?

A world-first system to deliver Bovaer10 to backgrounding cattle has shown how the feed additive can reduce Methane emissions up to a suggested 30% (agricultural sector) and, just like GRAIN fed, increase cattle weight gains aka “productivity”.

Farmers’ Gains?

The economics are stacking up!  The cost of using the Additive has more than paid for itself in the value of Methane reductions, monetary benefits for Australian Carbon Credits claimed by Farmers and forced weight gain for increased productivity, bringing the Farmers higher dollars at sale.

Safety Concerns?

The Additive when handled, should be considered corrosive to the eyes, a skin irritant and potentially harmful by inhalation.

Our Questions still Unanswered!

Is this Supplement safe, considering there is no evidence of its long-term effects on either human or animal?

As feed preparation is mixed in bulk in Feedlots, how comfortable are we that each cow is receiving no more, or no less, than the required dose?

Can we feel comfortable not knowing whether the meat we are eating is a result of the correct Bovaer10 dosage?

What is the margin for human error?

Is there a record of which Farmers/Primary Producers are feeding Bovaer10?

Who is governing the use of Bovaer10 by small range, private Primary Producers aka Paddock to Plate/Farm to Fridge, On-line and Community Market sellers?

What systems have been put in place to ensure transparency of these small range, private Primary Producers, in particular those who advertise Grass Fed but fail to disclose that the cattle are GRAIN ASSISTED or GRAIN FINISHED and have had possible exposure to Bovaer10?

Further, how do we know whether NO more than the required dosage of Bovaer10 has been administered to cattle by these direct Paddock to Plate/Farm to Fridge, On-line or Community Market sellers, in an attempt to further bulk up cattle weights to bring them more $$ at sale?

Will meat from Farmer/Wholesaler be clearly marked as being supplemented with Bovaer10?

Food for Thought!

Methane suppressing Supplements have the potential to be a really useful tool to reduce agricultural emissions, but there are crucial questions about how these products work, their long-term effectiveness and, most importantly, their impact on human and animal health and welfare.

Consideration

Meat@Landsborough WILL NOT source or supply meat that has been supplemented with Bovaer10 and we have advised our Wholesalers accordingly.

We will continue to search for the answers and keep you informed.

Unless it becomes mandatory by the Australian Government to utilise Bovaer10 in ALL Australian Cattle, you can trust that we will continue to deliver the best in GRASS FED and GRASS FINISHED Premium Aussie meats, FREE of Bovaer10 and any other nasties!

Conclusion

The choice is yours.  Be thoughtful! Be educated!

We’ve had numerous enquiries about the use of mRNA Vaccine in Australian Livestock and in particular, whether any Meat we sell has been subject to injection.

The simple answer is NO!!

Many Australian Government bodies have received these same enquiries in response to misinformation circulating on the Internet, such as articles implying that the Australian Government is advocating to vaccinate livestock for Lumpy Skin Disease with mRNA vaccines and that it is not safe to consume animal products derived from these vaccinated livestock.

These statements are FALSE!!

There are NO mRNA vaccines authorised for use in animals in Australia and currently, the Australian Government is NOT advocating to vaccinate livestock within Australia.

As always, our focus remains on providing our customers with the finest quality, most naturally tasting and healthiest meat, that meets our stringent ethical and sustainability standards.

Unless it becomes mandatory, you can trust that Meat@Landsborough will continue to deliver the best GRASS FED and GRASS FINISHED Premium Aussie meats available.